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Effie Carlson: The New Elephant in the Room
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Effie Carlson, born and raised in Arizona, was homeschooled her entire life until college. Coming from a large family that encouraged individual thought and self-expression, Effie says she "had no choice but to become a problem solver." After graduating from high school in 1999, Effie went to Arizona State University where she majored in Psychology with a minor in Religious Studies. Effie received her Bachelor of Arts degree in 2004
Working to put herself through college, Effie learned the ins and outs of a small business, the effects of government regulations, and the benefits of a job well done. In small business development and marketing, Effie has experience in a variety of areas from healthcare to film production and retail, developing marketing plans, websites, and new business start-ups.
After graduating from college, Effie went to work for a behavioral health organization. Recognizing that the organization's priority should be patient care, not paperwork, she developed a system to reduce administrative requirements by clinical staff which allowed more time to be devoted to patients.
In addition, Effie's time in Utilization Management with a major health insurance company gave her valuable information on all aspects of the provider/insurer relationship. From authorizations, benefits, contracts, claims, and appeals, Effie worked directly with these departments expanding her focus from one department to an entire structure.
In 2006 Effie and her husband Andrew became first-time parents to twin boys, Ethan and Quinn. With premature twins to care for, Effie desired a more flexible schedule which led to her becoming a Realtor. Effie and Andrew also have a daughter, Addie.
In 2009 Effie established her own small business, Best Practice Management LLC, because she recognized an industry-wide need for a practice resource that is tailored for each client. Effie created and held seminars for private practitioners showing them how to operate their business and billing procedures more efficiently. From solo practitioners to large, multi-specialty practices, hospitals and health systems, her BPM system provides effective business solutions to anyone involved in physician practice management and health insurance.
Besides raising her family and running a successful business, Effie has served as secretary to the Church Council of Holy Cross Lutheran Church, is the current Committee Chair for Cub Scout Pack 441 at Kiva Elementary School, and is the Fundraising Committee Chair for Kiva PTO. She sings as first soprano of a Women's Choir and chairs the fundraising committee, allowing them to perform for non-profit groups such as Sojourner Center. Effie is also a website designer, providing pro-bono work for her church and non-profits such as Glendale Stand-Up for Veterans Event 2013.
Effie resides in Scottsdale, Arizona, with her husband and three children. Effie is currently running as a Republican candidate for the Arizona House of Representatives, seeking an open seat in Legislative District 23 (Scottsdale/Fountain Hills). A strong school choice supporter, Effie hopes to earn the support of homeschool families. She says, "My mother was the President of the Homeschool Association in the town I grew up in and I saw, first hand, the effectiveness of our group when mobilized".
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